01
Own your audience
Build a fan database you control—names, emails, cities, purchases and every relationship that matters.
Built for independent artists
Your music deserves
a real business.
Stop renting attention from algorithms. Own your fan relationships, launch smarter, find paid opportunities and turn your creativity into sustainable income.
Start with your first ten fans. No credit card required.
Fans
Campaigns
Income
THE ARTIST BUSINESS SYSTEM
One home for the career behind the music.
Most artists have disconnected links, spreadsheets, notes and advice. TrueFan Engine brings the essential work together and turns it into a clear path from attention to relationship to income.
02
Launch with intention
Turn every single, album, show or merch drop into a focused campaign with a date, goal and next move.
03
Find paid stages
Discover and track festivals, venues and booking relationships from first contact to confirmed performance.
04
Know what to do next
Get practical guidance based on your real fan, campaign, income and opportunity data—not generic advice.
THE TRUEFAN JOURNEY
A follower count is not a fanbase.
TrueFan Engine helps you recognize the relationship you have with each person—and gives you a path to deepen it without treating people like numbers.
01
Listener
They discover the music
02
Follower
They choose to stay close
03
Subscriber
You can reach them directly
04
Supporter
They advocate for the work
05
Buyer
They invest in an offer
06
Superfan
They become part of the story
YOUR COMMAND CENTER
See the business.
Move the career.
Your dashboard keeps the next important action visible—whether that’s following up with a supporter, preparing a release or submitting to a festival.
- Relationship stages for every fan
- Release and revenue campaign planning
- Festival and booking opportunity pipeline
- Weekly AI-guided priorities
Your next best move
Turn listeners into people you can reach.
428
Fans
67
True fans
$3.2K
Revenue
Album launch
64%Email your 25 newest supporters
Submit EPK to three festivals
Post the making-of story
BASEMENT TO BUSINESS
Software gives you structure. Coaching changes the artist.
The flagship coaching experience combines a personal roadmap, AI guidance and real human accountability. Artists learn advertising, relationship-building, email, offers, booking and the mindset required to receive money for their craft.
Begin your roadmapYour weekly rhythm
01
Choose the outcome
One clear result for the next 90 days.
02
Take the next action
Focused work, not endless content.
03
Study the signal
Learn from fans, offers and revenue.
04
Build what lasts
Relationships and systems you own.
PRICING THAT RESPECTS ARTISTS
Start where you are.
Grow when it works.
No $30,000 monthly mastermind required. Build the foundation first.
Starter
$0 /mo
Build your foundation
- Artist assessment
- Up to 50 fan contacts
- One active campaign
- Core opportunity tracker
Artist
$29 /mo
Run your artist business
- Unlimited fan CRM
- Campaign planning
- Booking pipeline
- TrueFan Coach
Pro
$79 /mo
Grow with automation
- Everything in Artist
- Advanced analytics
- Email workflows
- Team access
Coached
$199 /mo
Get human accountability
- Everything in Pro
- Monthly group coaching
- Campaign reviews
- Basement to Business
Early-access pricing. Paid plans will open after the founding-artist testing period.